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About Amara

About Amara

About the Label

Born in April 2016, Amara brings to you an exquisite contemporary collection of handmade jewellery. Much like the meaning of its brand name i.e. 'Eternal Beauty', the jewellery is unique, timeless and chic. Amara showcases gorgeous pieces crafted with 92.5% silver with 22ct gold-tone in bright coloured glass fused with 22ct liquid gold prints, and accentuated with semi-precious stones and beads.

Meet the Designer
Vinanti Shah is the driving force behind Amara, an exclusive upcoming brand from the UAE. With a keen eye for unique and colourful accessories, Vinanti had always wanted to follow her love for jewellery and start a label of her own. A well-paid corporate career was put to rest and Amara was the result of her passion.


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